Marketing & Communication — powered by AI psychology

Test your message
before people see it.

We build crash-test dummies of the audience you care about. We run your campaign, page or message past them. You see what confuses people, puts them off, or makes them leave — while there is still time to change it.

Test a campaign or message → See example projects →

Used for Ordinary and high-risk

For ordinary launches
and high-risk ones.

Marketing and product work

Campaign concepts · brand messaging · websites and landing pages · new product ideas · AI customer experiences.

Sensitive audiences

Health messages · vulnerable groups · grieving or anxious customers · hard-to-reach buyers · regulated communication.

How it works The premise

The people who matter are
the hardest to test on.

High-stakes communication fails with the audiences you can least afford to get wrong — and those are exactly the people a real study can't reach in time, or shouldn't reach at all.

So we build them. Validated synthetic audiences you can interview, message-test, and stress-test — before a single real person sees what you launch.

Too sensitive

Women trying to conceive, grieving customers, people in crisis. You can't easily recruit them — and putting an untested message in front of them is a risk in itself.

Too hard to reach

Expert buying committees, clinicians, niche professionals. Months of recruiting and scheduling for a handful of conversations that may not even be representative.

Too risky

You can't ethically expose vulnerable people to a product that hasn't been tested yet. Simulated users take the first hit, so real ones never have to.

Projects Selected work

Example projects
we've done.

Research

A redesign built on synthetic research

Synthetic analysts ran in-depth interviews with synthetic customers, built a customer journey map from the transcripts, and turned it into a full website redesign — a complete research apparatus, not just respondents.

Strategy

Campaign strategy for a sensitive population

A women's-health context where the target audience is hard to recruit and easy to get wrong. We simulated the population, tested the messaging, and shaped a campaign strategy before anything reached real people.

Buyer-Committee

A buying committee reads a live page

We sit a whole B2B buying committee in front of a live page. You get a simple list: every buyer who would quietly leave, worst first, in their own words. See the full run →

Scope What can be tested

What can be
tested.

We build dummies of the people who matter, run the tasks that reveal confusion, distrust, resistance, or simply being put off, and help you fix it before launch.

It works across the everyday marketing work where the words have to land the first time.

Tested

Communication

Tested

Landing pages

Tested

Ad copy

Method Validation · Measurement

Built on real psychology,
not clever prompts.

We do not build a dummy by writing a longer prompt. We use separate AI models to build it, run it, and grade it, so it can't just mark its own work. We check it against real national survey data. We run each test hundreds of times and look at the whole spread of answers, not one nice example.

Here is what we found: newer, smarter models often break more easily on small changes. Change a name and the score moves. Change the format and the reasoning shifts. Testing once hides this. We never test only once.

Engagement How to work with us

Two ways to
work with us.

We run the study

Bring your messaging or your system. We design and run the simulation — interviews, panels, stress tests — and deliver a findings report: what breaks, and how to fix it.

Recurring testing

Connect repeatable testing workflows to your process. Send new material when it is ready and receive structured findings in the same format every time. Built on Impersonato Cognitive Runtime.

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