Test ideas with simulated people.
Review important work with specialised AI.
Impersonato builds AI that can take the perspective of a customer, user or specialist — so you can find problems before you launch, publish or make an important decision.
Built with AI psychology. Used by marketing teams, law firms and organisations working with sensitive communication and high-stakes decisions.
Two situations where
ordinary AI is not enough.
Before launching a campaign, website, product or AI interaction, test it with simulated customers or users built for the audience that matters.
- Campaign concepts and messaging
- Landing pages and user journeys
- Sensitive communications
- Chatbots and AI products
Before a document, recommendation or AI output is used, review it with specialised AI built for the perspective and risks that matter in your process.
- Review of client-facing materials
- Risk and misinterpretation checks
- Regulated or sensitive content
- Challenge and quality-control workflows
Used where work must be
understood before it's trusted.
Test campaigns, concepts, landing pages and AI-enabled customer experiences before your client or audience sees them.
Add structured AI review to documents, sensitive communication and AI-related client work where risks must be surfaced, not hidden.
Why AI psychology?
Generic AI gives an answer
A general-purpose model can generate ideas, summaries or reviews. But it does not automatically represent the right customer, the right specialist, or the right kind of concern.
We build the perspective that matters
For a campaign, that may be a specific customer or a vulnerable user. For a legal or advisory workflow, a careful reviewer, challenger or risk-focused specialist.
Then we test and control it
We run repeated tests, compare results, and set clear boundaries for what the AI may do — and when a person must take over.
Example work
we've done.
The technology behind
every Impersonato service.
Every test and review system runs on the same controlled technology. It defines which perspective the AI takes, what task it performs, what data it may use, what gets recorded, and when a person must take over. We call it Impersonato Cognitive Runtime.
Show us what needs
testing or review.
Need to test something before launch?
Send us the campaign, product or AI system you want to put in front of people.
Need important work reviewed?
Show us the documents, communications or AI outputs that have to be right.